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Promoting Health

It would take armies of medical professionals and mountains of money to treat the millions of Indians who have health problems. Yet 98% of the most common diseases are preventable. My aim is to demonstrate that it costs almost nothing to promote health in a way that prevents precisely those diseases.

— Dr. Frederick Shaw, Founder and CEO, DIR

Our approach

DIR’s development plan includes nine main steps that support a cycle of CONTINUOUS progress:

  • Train LOCAL residents to serve as Health PROMOTERS (HPs), thus building a network of experts within the community.
  • SURVEY the entire community to establish the baseline for health indicators such as childhood malnutrition, infant mortality rates, immunization rates and birthing practices.
  • Identify the most urgent problems that are undermining health within the community.
  • Educate HPs about the root causes of health problems and teach them to recognize symptoms.
  • Through HPs, engage residents in developing solutions, encouraging low-cost, straightforward ACTION that values traditional knowledge while ADDRESSING knowledge gaps.
  • Set clear, measurable targets for the end goal and milestones along the way, thereby ensuring that proposed solutions are effective or can be adapted as necessary.
  • Create learning OPPORTUNITIES for all community members, using diverse methods to reach different AGES or cultural groups.
  • Monitor the level of learning achieved, including the adoption of healthier practices in daily life and at the community level.
  • Evaluate if whether the original problem has been solved:
    • If no, revise strategy to achieve the established goals;
    • If yes, identify the next most urgent problem.

Cycle diagram


Each time DIR works with the community to cycle through this process, the knowledge base for tackling the next problem is strengthened, and individuals gain confidence in their ability to work together to ADDRESS multiple challenges.

Six Areas of Greatest Need

During its initial survey of Janta Colony residents, DIR uncovered six areas of great need in the area of health. After prioritizing the degree of urgency, DIR educated HPs about root causes, taught them to recognize symptoms and trained them to intervene by working closely with affected individuals and groups. In each case, targeted action has delivered positive results.

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